Rethinking the role time crunches play for creativity

“Every now and then, a pressing deadline can concentrate the mind and produce a fully-realized idea, ready for airplay. But most of the time, it’s a long and winding road.” — Steven Jonson

Key insight from Steven Johnson’s Learning from Get Back: while time pressure and constraints can fuel creativity, the unfolding of ideas over longer cycles is also a significant pattern for creatives.



Author of the best-selling Start Finishing and the forthcoming Workways — Founder of Momentum —

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